Choosing a slot was harder than it needed to be.

Users could find a venue and reach the slot selection screen, but making the final decision wasn't always straightforward. They had to figure out when their session would end, how long they were booking, what they would pay, and whether they were getting the best available option.

The opportunity wasn't to add more information. It was to make the information already available easier to understand at the moment of decision.

We tested multiple approaches before landing on a solution that made time and duration immediately understandable.

The dual pointer timeline changed how users understood their session. Start time, duration and end time became one connected interaction.

Once the core time selection was simplified, we looked at the decisions around it. Date, price, rewards and booking context were redesigned to help users move forward without second guessing.

The redesigned experience improved conversion and helped more users move from selecting a slot to completing payment.

Launch validated the core experience, but real usage uncovered behaviours we hadn't anticipated. Those became the next opportunities to improve the journey.

We removed the uncertainty that was stopping people from finishing it.