I design products used by 5M+ people, turning complex workflows into measurable business growth
From finding the right problem to shipping the solution, I stay close to every part of the process. I combine product thinking, systems, and research to turn complex problems into outcomes that matter.
I take a problem from funnel data to shipped screens and stay on it until the number moves.
+ Booking funnel rebuild, 28.7% more charged bookings
+ Community redesign, 98 to 1,486 activities a month
+ Four areas at once: consumer, community, B2B, subscription
I build the thing that makes everyone else faster, then keep it alive after launch.
+ Bibs 2.0, Playo's system across iOS, Android and web
+ 40% less time lost to developer handoff
+ Tokens, components and docs engineers actually opened
I run the research myself and tie every finding to a decision someone shipped.
+ Contextual inquiry with admins and players, at the courts
+ A jobs to be done reframe that redefined the Squads brief
+ Post launch measurement against baselines set before work began
How reducing cognitive load increased paid bookings by 28.7%
How a complete redesign increased community engagement by 1,416%
Redesigned the Quiz and Playlist experience for JoVE's learning platform. The project was recognised as Best Team Project 2024
Led end-to-end product design across 10+ client products, from research to delivery
Exploring the interactions, details, and visual decisions that shape how products feel, function, and connect with the people who use them.
Building AI-powered tools that solve real product and design problems
FROM CREATIVE AUTOMATION TO HIRING INTELLIGENCE, THESE PROJECTS EXPLORE HOW AI CAN AUGMENT WORKFLOWS RATHER THAN REPLACE HUMAN DECISION-MAKING.
Recolour Lottie animations instantly using AI-assisted vector editing, with exports for JSON, SVG and GIF.
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An AI-powered applicant tracking system that helps evaluate, rank and manage designer candidates with structured hiring workflows.
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I'm Jithin, a product designer inspired by people, places, and how they move. I sketch, I travel, and I play badminton, pickleball and cricket.
At home it's usually a small tool I'm building with AI. Lately, more design events around Melbourne, mostly to meet people.
GOOGLE PLAY
LOTTIEFILES
WALL OF PORTFOLIOS
Worked with Jithin at Playo and found him reliable, proactive, and easy to work with. He takes ownership, communicates clearly, and always follows through on his work. I'd happily recommend him to any team looking for a great designer.
Amit Roushan
Product @ Ethos, Co-Founder @ Playo
Jithin helped me create some great creative banners that have been installed across premium venues. His eye for detail and ability to translate ideas into strong visual communication made a real impact.
Dhiraj Bhat
Deputy Head of Operations @ Playo
Jithin was my mentor during my first product design internship at Playo. He's a thoughtful, skilled designer who genuinely listens, encourages different perspectives, and generously shares his knowledge. Always open to experimenting and innovating, he's someone I'd happily recommend to any team.
Darryl Raphael
Product Designer @ Cult
Jithin brings strong product clarity into every design decision. He simplifies complex flows while keeping both user needs and business goals in focus.
Melbin Kuriakose
Sr. Product Designer @ Shell
